Augment (verb): to make something greater by making it larger or increasing its value

Augmented Reality is a technology that allows your computer or smart device to add graphics, text and sounds on top of your visual display to create a richer experience. Augmented Reality adds real-time information to the natural world, making it more interactive, entertaining and useful.

Benefits of Augmented Reality

Augmented Reality enhances customer experience in two ways. First, it adds a layer of factual information to the real world, so users can make informed decisions on the spot. Second, it can fill the area with 3-dimensional objects, so users can interact with hypothetical products in their own homes and workplaces.

Some examples:

  • Ever wonder if a chair will fit in your living room? Use Augmented Reality to see what it would look like in your home. Or they can try new paint colors on the walls without spending a dime or lifting a brush until they’re ready.
  • In hospitals, Augmented Reality can help nurses identify the best veins and assist surgeons with data overlays to keep track of heartrates and biofeedback. Smarter decisions lead to better outcomes for everyone.

Interested in expanding your showroom into the homes of potential customers? Need to offer remote services or support? You need augmented reality today.


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